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Navigating the DOOH revolution

By - February 07, 2023

Sanket Rambhia, MD and CEO, Xtreme Media, a forerunner in the DOOH solutions business, presents a guide to choosing the right LED display partner

Digital out-of-home (DOOH) advertising is rapidly changing the way brands reach their audiences. Static hoardings and billboards are being replaced by interactive and experiential campaigns that leverage the latest technologies to deliver high-impact and engaging experiences. If you are a media asset owner looking to join the DOOH revolution, it is important to choose the right LED display partner to ensure that you get the best possible return on your investment.

 Navigating DOOH revolution, a guide presented

To help you make an informed decision, here are a few key points to consider when selecting an LED display partner for your DOOH campaign:

Research the brand's track record: The credibility of the LED display partner is critical, as it will have a direct impact on the quality and reliability of the product. Look for a brand that has a strong track record with a lot of installations in DOOH. Read through their case studies to get a sense of the kind of campaigns they have delivered in the past and how effective they have been. You should also ask about their service and support team strength, as well as their overall capabilities. Finally, don't be afraid to ask about the potential ROI from this investment – a credible brand should be able to provide you with a clear understanding of what you can expect in terms of return on your investment.

Understand the product's quality and reliability: The quality and reliability of the LED display are critical factors to consider when choosing a partner. Make sure to check the IP rating of the display to ensure that it can withstand harsh weather conditions, such as heavy rain and bright sunlight. The brightness levels of the display should also be within the range of 5,500 to 10,000 nits. Additionally, consider the power consumption of the display, as low power consumption can help reduce overhead costs.

Look for comprehensive content management software: A comprehensive content management software is essential for scheduling and managing multiple contents centrally. Make sure to ask about the capabilities of the software and whether it allows you to easily schedule and manage your content.

Ask for remote monitoring technology: It is practically impossible to keep track of the health of your LED display physically. Therefore, it is important to ask for remote monitoring technology that allows you to monitor the performance of your display remotely. This can help you to identify and address any issues quickly, ensuring that your display is always performing at its best.

Consider pricing carefully: When comparing different brands, there are three main parameters to consider: the pixel pitch (which defines the density of the display), the material used to make the cabinets (mild steel or die-cast aluminium), and the quality of the lamps. Brands like Cree, Nichia and Nationstar are known for producing high-quality lamps. While price is always a factor, it's important to remember that the cheapest option isn't always the best choice.

Look for an exceptional warranty: As with any investment, it is important to protect your investment with a long warranty to ensure long-lasting peace of mind and long-term ROI.

If you are a billboard owner looking to join the DOOH revolution, partnering with the right LED display brand is crucial. By considering key factors such as the brand's credibility, the quality and reliability of the product, comprehensive content management software, remote monitoring technology, pricing, and warranty, you can make an informed decision and choose an LED display partner that will help you achieve your DOOH campaign goals. From creating high-impact, interactive campaigns to delivering real-time, location-based experiences, the right LED display partner can help you reach your audience in new and innovative ways. Don't let the process of choosing an LED display partner hold you back – take the time to do your research and make a decision that will benefit your business in the long run.


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