By: N Jayalakshmi
Last updated : December 09, 2021 11:22 am
Noomi Mehta, Chairman, IOAA and Chairman of The Board Selvel One Group, tells Media4Growth why the OOH industry today needs a platform like the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022.
Talking further about how important it is to actually see a variety of solutions that exist in the market, he adds, “We do read or hear about all the new solutions and technologies that are available, but to actually see them live is another thing. It helps put things in perspective. So this sort of an expo is extremely important. It's in fact invaluable in terms of what it can do for the industry, because this is the point from which the industry can take off. It is a point from where ideas can emerge, germinate and find expression.”
He adds, summing it up very lucidly, “Often it's not just the technology, but a combination of technologies that actually gives the cutting edge. So all these things go together to form the ultimate expression of what a client wants and