Talon’s Grand Visual in key partnership with Whisk
By M4G Bureau - May 19, 2023
Grand Visual’s creative expertise combines with Whisk’s innovative technology platform.
Global independent OOH agency Talon has announced an innovative partnership between Grand Visual, Talon’s creative OOH agency, and Whisk, the leading online emerging media platform. This collaboration marks a significant milestone in the OOH industry, enabling brands to revolutionise their advertising strategies and deliver ground-breaking, innovative, and impactful campaigns, states a Talon company release.
“In today’s dynamic business landscape, brands are seeking advanced solutions to gain a deeper understanding of their audiences and deliver compelling advertising experiences that cut through the noise and supercharge ROI. The partnership between Grand Visual and Whisk addresses those exact needs,” the release states.
“Grand Visual will now leverage its expertise to power Whisk’s OOH and experiential campaigns, pushing the boundaries of the medium and unlocking a new realm of possibilities. By combining their strengths, the partnership will deliver immersive, experiential, and unmissable concepts that guarantee unprecedented impact and results for advertisers. Together, Grand Visual and Whisk are reshaping the landscape of advertising, providing brands with unparalleled campaign experiences,” the news update states.
As audiences increasingly diversify their attention across multiple media platforms, Whisk fills a critical demand from brands to embed media diversification early into the campaign development process, and allocate their ad spend effectively and efficiently into channels, like OOH. Among all advertising mediums, OOH advertising stands out as the most effective in capturing consumer attention.
Amy Still, Founder and CEO of Whisk, added, “The rapid pace of change in the OOH sector presents immense opportunities for brands to be innovative and make a lasting impact in their media plans. Partnering with Talon’s Grand Visual allows Whisk to offer our customers the most advanced solutions in OOH and experiential advertising worldwide.”
Commenting on the partnership, Jay Young, Chief Client Officer of Grand Visual, said: “We are excited to partner with Whisk and to be able to offer brands even more powerful creativity in OOH to help them reach their target audiences. The combination of our creative expertise and Whisk’s innovative technology platform is a game-changer for the industry.”
Barry Cupples, Group CEO of Talon, added: “I am excited to see this partnership between Grand Visual and Whisk. By combining our respective strengths, we’ll be able to provide advertisers with a truly unique and effective approach to OOH advertising. This partnership demonstrates Talon’s commitment to driving innovation in the OOH space and delivering measurable value for our clients.”