Talon signs up Raeem International as exclusive partner agency in Pakistan

Talon, the pioneering global independent Out of Home (OOH) agency, has announced its partnership with Raeem International to revolutionise the OOH media landscape in Pakistan. The partnership will see Raeem International become a Talon partner agency to accelerate major opportunities for Pakistan OOH across key markets.

Combining Talon’s global OOH expertise – facilitating campaigns in over 100 markets – and Raeem International’s 12 years of successful experience in the local outdoor industry, offer brands and marketers a wealth of resources and best practices expertise in Pakistan. As a Talon partner agency, Raeem International will have a multi-market campaign launch capability for Pakistan marketers.

This collaboration aims to redefine the landscape of outdoor advertising in Pakistan, enabling Pakistani brands to have data driven, insight-based Out of Home campaigns with the best-in-class creativity locally and globally.

Salman Amjad, CEO of Raeem International said, “This was long overdue for our industry. The Pakistani OOH industry must catch up fast with the changing trends that are happening globally. Today’s consumers are more connected, informed and mobile, and with their omni-channel presence we must become more data-driven in understanding our audiences better and making our campaigns sharper and relevant. Our partnership with Talon will certainly go a long way in bringing the best tools to the Pakistani marketers who are at the cusp of trying to embrace the fast changing and interconnected media landscape.”

Melanie Lindquist, Managing Director, Talon Asia-Pacific, said, “We are thrilled to welcome Raeem International as the exclusive Talon Partner agency for Pakistan. This is an important collaboration and a critical step in Talon’s continued expansion in Asia Pacific. Our connected capabilities will provide ground-breaking data-backed OOH strategy to Pakistani brands fueling growth in and outside the market.

This collaboration also creates an exceptional opportunity for global brands and marketers to work with a trusted team when expanding into the Pakistani market. Pakistan is one of the most exciting OOH markets and we look forward to sharing our knowledge and best practices to create effective, data-driven OOH campaigns with best-in-class creativity.”