Gujarat-based Sujal Advertizers will develop and beautify the Padmawati underpass in the city of Vadodara to not only attract advertisers but also maintain the city’s aesthetics. Sujal Advertizers has plans to get it covered with ACP, modify it, clean the footpath, adorn the walls with eye-catching graffiti paints with long-lasting colours, amongst its many plans to develop the area.

Paresh Rajnikant Shah, Managing director, Sujal Advertizers, said, “We own 75% of outdoor business in the state. Hence, we are definitely not doing it only to earn revenue but to give some aesthetics back to the city, which is very close to our hearts. Right now, the condition of the underpass is unbearable and we have some definite beautification plans in place. We hope to add more features to our plan. The new underpass will be ready in three months.” Padmawati underpass will also have 11 two-sided display signages sized at 10ftX6ft.

Sujal Advertizers holds some 500 hoardings and 8,000 kiosks in cities like Vadodara, Anand, Varuch, Ankaleshwar, etc.