Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata
By Bhawana Anand - December 30, 2020
The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation
Sampark Outdoor Advertising, an established OOH media owning firm in Kolkata and the entire Eastern India market, now gets monopoly over roadside static media in Kolkata with a new tender acquisition. The outdoor media owning firm has bagged the exclusive rights for 232 hoardings placed on both sides of the road spread across the city. The tender was initiated by the Kolkata Municipal Corporation.
The company has plans to convert hoardings of 21/10 feet into high quality static unipole as well as digital media of 18/9 feet size. The construction of new sites will begin from January 2021 onwards and will be completed in a years’ time.
Talking to Media4Growth, Satinder Roy, Director Sampark Outdoor Advertising said, “We believe that this is the right time to invest in the media as the outdoor business is improving compared to the second and third quarters of the year. The Kolkata market is getting good attention from brands, with all categories of brands appearing on the OOH medium. The new tender will give us a new momentum in the business.”
Sampark Outdoor Advertising already owns static media and van display advertising across Kolkata.