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Reliance Digital's laptop benches'Boot-up Your Life'

By Preethika Kotian - June 30, 2015

Active Media Innovations installed benches at Worli Sea Face that looked like open laptops to promote Reliance digital's laptop festival

Reliance Digital took to outdoor to publicise the special offers running in its stores across the country. The outdoor campaign was launched at Mumbai's Worli Sea Face with the support of Active Media Innovations.

The campaign named'Boot-up your life', was geared at luring the customers into the laptop festival that held exciting offers for them. Customers buying a laptop on offer days would be eligible to receive free products worth Rs 10,000.

Several benches that were made to look like open laptops were installed on June 20 and 21 at Worli Sea Face. These'laptop benches', in addition to offering information to the people about the ongoing offers, also provided the passers-by a good place to rest and enjoy their break.

On the nature of the campaign, Emraan Kureshi, Founder and Managing Director, Active Media Innovations, commented, "We wanted to make it unique, instead of just running an ad saying 'we have this and that offer'. The installations were made and set up at Worli Sea Face, where a lot of young people come to spend their weekends. It was also convenient because one of the Reliance Digital stores is located quite close to the venue at Prabhadevi.”

The agency is looking to extend the campaign to other areas within the city which have significant footfall. As the TG that they are looking at are young college goers, feasible locations where their attention can be captured is crucial for the overall success of the campaign.

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