PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall
By Pray Jani - November 12, 2019
New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall
The new avenues open up for advertising as PVR Cinemas, India’s largest and the most premium film exhibitor announced the launch of its flagship property designed to offer an unparalleled experience at Vegas Mall, Dwarka, New Delhi. Introducing as the biggest of them all, with 12-screen Superplex, hosting international formats like IMAX and 4DX coupled with superlative hospitality services and magnificent interiors, the theatre is expected to flourish with footfall throughout the day.
Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. said, “It is extremely gratifying to introduce another advanced and luxurious cinema concept for our patrons in Delhi. Out of home entertainment has been an important part of the Indian entertainment business, and it is our responsibility to continue to offer enhanced experiences to our customers.
Located in Asia’s largest sub-city, the property spreads across an area of 70, 000 sq. ft. with a seating capacity of 1,833 audiences. Integrated with advanced technologies, the 12- screen Superplex includes one IMAX screen, one 4 DX screen, two ultra-premium LUXE auditoriums, seven mainstream and one dedicated auditorium for children with joyful arrangements - PVR Playhouse.
Gautam Dutta, CEO, PVR Cinemas, said, “We are happy to introduce the new flagship property for our audience in India. With this we are bringing city’s first LUXE; designed to offer an unparalleled experience.”
He further adds, “The property with its splendid aesthetics stands tall as one of the most advanced PVR Cinemas in North India and we are excited for our customers to witness the captivating and immersive experience. We are certain that the newest PVR Cinemas in Dwarka will be the next entertainment hub of the capital.”