Banking on the ever-growing prospect of Amritsar International Airport, the city's OOH major Orango Solutions is not only providing premium OOH opportunities but also innovating outdoor media at the airport. Going beyond the regularly used standees for outdoor advertizing, Orango Solutions has introduced vertical trans-light capsule style displays which have higher aesthetic value. Currently, Aeroplane Rice is branding through these sites.

Explaining more on these standee-style formats, Navneet Singh Dhingra, Director, Orango Solutions, said, "We have spent almost INR 1.5 lakh on each of these while the regular ones come much cheaper. These golden standees have much higher aesthetic display value. We have installed five of them in each row at the departure area of the airport.” Currently, the departure terminal is single-branded by Aeroplane Rice.

Amritsar airport, being the transit point for national and international travelers from Punjab, Jammu & Kashmir and Himachal Pradesh, is frequented by second highest traffic after Delhi Aiport in the whole of north India. "In last 5 months, Amritsar Airport has received a stupendous growth with five additions of flights/routes. It's a good time to invest in the airport branding and various brands can leverage the opportunity,” Dhingra added. Orango is offering static media, electronic show windows and airport televisions, where jewelers and apparel brands are currently airing their fashion shows.