By: M4G Bureau
Last updated : February 18, 2020 10:00 am
Gill Reid, Board Director Out of Home at MediaCom & Guy Cheston, Partnerships Director of Harrods join the awards panel
The Awards panel, chaired by Katrin Robertson, CEO of blowUP media, also numbers senior board members of the World Out of Home Organization plus former President Matthew Dearden, CEO of Alight Media, and innovation consultant Dino Burbidge of Dinomo, a well-known figure at Congress.
Chair of the Awards panel Robertson says: “The World Out of Home Association Annual awards have become the blue riband for marking achievement in the Out of Home industry worldwide and we’re especially delighted to include Gill Reid and Guy Cheston on this year’s Awards panel, two people who have supported the growth of the industry with their insight and enthusiasm and, in Guy’s case, a number of truly outstanding Out of Home campaigns.”
Last year’s Creative winners were Mexican beer brand Corona’s ‘Wave of Waste’ World Oceans Day special build campaign in the UK in the Classic category and, jointly, Clear Channel Sweden for its Stockholm Out of Home Project and Exterion Media for the Open University Netherlands’ ‘Platform College’ tour.
Ocean also won the Technical Award, chosen by Congress delegates, for its ‘Sky Rescue: the Ocean’s biggest threat’ campaign with the broadcaster which urged people passing by its digital screens to identify the most menacing danger lurking in the oceans.
The Rising Star Award went to Victoria Hirst, Senior International Marketing Manager of blowUP media UK, for her work in helping to position the giant poster company effectively in a rapidly changing marketplace.
Nominations for the Awards close on March 31. For more details on the Awards and to make a nomination click here