Contracts & Investments

Times OOH showcases biz at DND Flyway, Delhi Metro Violet Line, Yamuna Expressway

The event also highlighted several interesting packages related to these marquee properties in Delhi NCR

Published

October 1, 2014

Times OOH celebrated the progress of three of Times OOH’s marquee properties – the DND Flyway, the Delhi Metro Violet Line and the Yamuna Expressway in Delhi. The Innovatus 2014’s agenda included unveiling a smarter way of buying OOH media and showcasing best-fit packages for brand communications. All the media professionals and brand ambassadors attended the evening.

The event highlighted several interesting package options at the DND Flyway such as’Movie Mega Luanch’,’Weave a Story’,’Head Start’, etc. The Movie Mega Launch package is a roadblock solution designed for the media & entertainment industry, to leverage the spending power of the in-demand Rs 100 crore club. Weave a Story is designed to give maximum impact by creating a wonderful story board, whereas the Head Start package combines the first and last seen sites at DND to give a powerful recall for brands.

Besides DND, the Yamuna Expressway also offers spectacular packages. OWN the Expressway Package is designed to create brand stories in scale, whereas the Road Safety Activation & Test Drive Activation packages focus on the auto category and provide high level engagement and in-depth brand connect. The event concluded with the view that this 165 km long bustling infrastructure corridor offers impressive media options and is thus a landmark branding gateway.

Also innovative festive season packages targeting commuters at Delhi Metro were also showcased, as the Metro audience is critical to several brand categories who wish to multiply the reach of their campaigns.

Arghya Chakravarty, CEO, Times OOH, said: “I thank all the brand ambassadors and media representatives who graced the occasion. Any media solution is incomplete unless it gets vetoed by the people who use it – brand advertisers. This event saw our offerings receiving whole-hearted acceptance from the marketing fraternity, and we look forward to their continued support in helping us scale up our unique OOH initiatives across our properties pan-India: Mumbai, Bengaluru, Kolkata, Hyderabad, Chennai & Ahmedabad.

On the event, Anwar Abbasi, Operations Head, NTBCL, commented: “I would like to thank Times OOH for such a wonderful evening for bringing all the stakeholders on a single platform to interact and gather insights on the various possibilities at the outdoor media format and DND being the limelight in Times OOH marquee properties is truly magnificent