By: M4G Bureau
Last updated : April 12, 2022 10:40 am
The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.
Prakash Arts, one of India’s most established OOH firms with 50+ years of business operations, has taken up the Associate Sponsorship of the 16th Outdoor Advertising Convention (OAC) that will be organised on August 17-18 at The Westin Mumbai Powai Lake (what was earlier Renaissance Mumbai Convention Centre). Prakash Arts, which is at the forefront of investing in PPP projects that are linked with urban renewal and creation of modern public amenities, commands an impressive portfolio of large format media assets. The firm is also diversifying its media operations.
OAC 2022, like all previous editions of the conference, will have the participation of global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators, with thought leaders and pioneers from each of these constituents speaking in the knowledge sessions.
In a significant move to shine the light on cutting-edge technology and creative solutions for OOH/DOOH, the OOH Expo 2022 will also be organised simultaneously at the Westin Mumbai Powai Lake, on August 17-18, 2022.
OOH Expo 2022, planned as India’s largest exposition of state-of-the-art OOH technology, equipment and creative solutions, will attract exposition of: