Contracts & Investments
Prakash Arts bags’Bangalore Cantonment’ tender
The media owner will have an approximate space of 40,000 sq. ft as display area
Prakash Arts Pvt Ltd. has won South Western Railways’ prestigious tender “Bangalore Cantonment, where the qualified licensee will have the sole publicity rights inside and outside the station area for next five years. The Group III area covers prime locations like Windsor Manor Bridge, ITC Bridge, and Millers Road Jn. With large-format unipoles, hoardings and backlit signage inside the station, Prakash Arts will have an approximate space of 40,000 sq. ft as display area. The total cost of the project comes to Rs 25 crore appx.
-
OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
-
OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
-
DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
-
Planning & Buying
It’s Spotlight takes over digital screens at CP.67 mall, Mohali