By: M4G Bureau
Last updated : July 05, 2018 10:18 am
The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high cost base, curbs on use of PVC flex/vinyl) and payment irregularities
The Open House will begin with a presentation by the IOAA President Noomi Mehta and
Noomi Mehta, President of the Indian Outdoor Advertising Association (IOAA), is one of the architects of the Indian OOH industry’s development. He is currently Chairman & Managing Director of Selvel One. Several year ago, Noomi promoted and established Megasel Pvt Ltd., which later became MMT (India) Pvt. Ltd. He founded Laser Advertising Ltd, a Joint Venture with MMT USA, a $10 billion group for promoting outdoor advertising in India using the latest technology. He is Director and joint owner of Professional Management Group (P.M.G.), India’s first sports management company founded by Sumedh Shah and Sunil Gavaskar.
Indrajit comes with about 40 years of experience. He has spent bulk of his career thus far with media brands in print and out-of-home. His deep experience in the OOH industry in India and Europe led him to be one of the founders of IOAA. He currently functions as Chief Executive Officer & Consultant to the body. Indrajit is associated closely with developing analytics and monitoring/auditing solutions for OOH advertising businesses including unique IoT and AI based solutions.