The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity. The event was inaugurated by Noomi Mehta, Chairman and MD, Selvel One Group and our Guest of Honour - Sunil Vasudeva, Managing Director, Pioneer Publicity, Sanjeev Goyale, CEO - OOH & Rural, IPG Mediabrands and Vasant Jante, Founder & MD, VJ Media Works by lighting the traditional lamp.

The other sponsors for this edition are Prakash Arts, Srishti Communications, Laqshya Solutions, IKON and Atin OOH. OAC, 2016 as usual saw the amalgamation of top honchos from out-of-home industry from across the country under a single roof for the first time near the capital city of India.

After the inauguration, audience geared up for an inspirational talk by motivational speaker Prakash Iyer. Next few sessions are expected to highlight the newest trends in OOH industry, new entrants in OOH media and unveil what exactly lies in the heads of topnotch OOH professionals. Watch out this space for more updates straight from the venue.