By: M4G Bureau
Last updated : August 09, 2018 1:03 pm
Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties
As per media reports, Mondelez called for the pitch to have a fresh outlook on their media buying and gear up for key changes such as programmatic, eCommerce, etc. Earlier, when Mondelez had moved its account from Madison to Carat India, it had moved all its media business at one go.
Over the course of more than 3 years, Posterscope India has executed numerous remarkable campaigns for the brand like the ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’ campaign launched on the occasion of the Friendship Day.