Mondelez India aims to dominate OOH with contextual messaging

Mondelez India is gearing up for impactful OOH communication keeping the messaging of generosity at the core of its campaign and branding initiatives. During a coffee meet, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India shared that the brand team is already working on the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. “We are trying to build personalisation and build in context. We are talking about generosity with Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye campaign so the idea would be to inspire generosity in a certain context and leverage outdoor”, he said.

Also, on ground experiential activities are being planned. “Through our advertisements we talk about the taste of chocolate and the magical feeling that it brings alive and we try to bring joy through experiential activities which always worked for us”.

The OOH campaign is expected to roll out in the 1st week of August.