By: Rajiv Raghunath
Last updated : July 09, 2021 4:37 pm
In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer
Noomi Mehta takes over the Chairman’s role from Sunil Vasudeva, Chairman of Pioneer Publicity. Pramod Bhandula takes over the Vice Chairman’s role that was earlier held by Alok Jalan, MD of Laqshya Media Group. C D V Subba Rao takes over the reins of the Secretary that were held by Pramod Bhandula. And, Roxanne Ichhaporia has taken over the Treasurer’s role held by Shailender Luthra, Director of Brite Neon Lights.
Sharing his perspective on the way forward for IOAA, Noomi told Media4Growth that “repeated lockdowns and restrictions on travel during the last 16 months have decimated our OOH industry. IOAA led by Mr Sunil Vasudeva has been extremely active during this time and has succeeded in wresting some concessions from the authorities. The hiatus has given us a chance at deep reflection and an opportunity to break from dead unproductive habits. We are determined to rebuild our industry using the latest technology to provide custom made solutions to our clients rather than following the earlier omnibus one size fits all strategy. We in IOAA are determined to reach and sustain double digit growth and usher in a brighter and better tomorrow for all our stakeholders.”