By: Bhawana Anand
Last updated : October 15, 2020 10:36 am
Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020
He stressed upon the importance of delivering customised solutions according to the strengths and weakness of each medium. “We are not living in an era where we roll out a TV ad and get a poster as complementary. Now time is invested in the planning for each medium, understanding the nuances and media consumption patterns,” he said.
He added, “Approach us with the strengths of your offerings and unique creative ideas”.