By: M4G Bureau
Last updated : December 21, 2018 10:07 am
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
The Airtel business will be led by Yoginder Jain, Vice-President, Client Servicing,
Speaking on the occasion, Sam Singh, CEO, South Asia at GroupM, says, "We are happy to further consolidate our relationship with an inspiring brand like Airtel. I am confident that Essence, with its strength of data, measurement and technology at the core of its integrated media offering, will deliver creative and innovative business, marketing and communications solutions to take Airtel to the next level."
Airtel's media mandate is currently managed by Team Airtel - a bespoke client solution created by GroupM three years ago. The 30-member team will transition to Essence and continue to service the account.