Results For "GroupM"
52 News Found
OOH expected to grow by 19% in 2021: GroupM Mid-Year Forecast
In Research By M4G Bureau - June 15, 2021
The GroupM ‘This Year, Next Year’ report released this month cites that global advertising is also expected to grow by 19%.
Rural Marketing Association of India announces new leadership
In OOH News By M4G Bureau - May 04, 2021
Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .
Cinepolis & Himalaya Drug Company join hands for safety standards
In OOH News By M4G Bureau - February 25, 2021
Himalaya will be equipping Cinépolis properties across India with its sanitization products - Himalaya Pure Hands Sanitizer and Hand Wash - as a part of the partnership
Use of biometric data, personalisation, among key expected trends
In Research By M4G Bureau - February 19, 2021
A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade
Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report
In Research By M4G Bureau - February 17, 2021
India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
In Digital OOH By M4G Bureau - February 04, 2021
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.
TN permits movie halls to operate with full capacity
In OOH News By Bhawana Anand - January 06, 2021
Theatre operators are hopeful of getting permits for running in other states as well
MMA-GroupM report offers post-Covid market reckoner
In Research By M4G Bureau - December 17, 2020
MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave
Mamaearth appoints Essence as integrated media agency
In OOH News By M4G Bureau - December 14, 2020
The agency will be responsible for media planning and activation for brand building and awareness campaigns