Total advertising revenue to grow by 9.5%
The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment...
WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising globally.
Global advertising industry growth pegged at 8.4%
The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory...
Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age
Sam Balsara, who held majority stake in the agency, will become a minority partner
Advertising by political parties if excluded, overall ad growth for industry will stand at 9%
