Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
A #BreatheFree CSR initiative has been launched in collaboration with ASSOCHAM
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
Alok Jalan, MD, Laqshya Media Group will be making the presentation jointly with Sai Nagesh, Chief Strategy Officer, Laqshya Media
Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights,...
Wavemaker to handle the brand’s media planning and buying
The agency will handle the traditional, digital and OOH advertising of the two brands
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
The media agency will be responsible for the media strategy, planning, buying and implementation for all mass media
