Media Planning & Buying
DAN to handle media accounts of Oppo, OnePlus
The agency will handle the traditional, digital and OOH advertising of the two brands
Dentsu Aegis Network (DAN) has won the media mandates for smartphone brand Oppo and OnePlus. These accounts were earlier handled by Starcom Mediavest.
DAN will handle the traditional, digital and OOH advertising of the two brands. The combined annual ad spends of the two brands will be Rs 550-600 crore, as per reports.
Leading agencies like IPG Mediabrands, GroupM, and Havas Media are learnt to have participated in the pitch for the media accounts of the two brands.
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