“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.
The discussion will centre on 'What should OOH do to attract more brand spends'.
With 25 years of experience behind her, Archana is an accomplished media professional, who has done stints with leading agencies such as Group M & McCann-Erickson,...
Executed by Milestone Brandcom the OOH campaign was executed with a two-fold approach
As part of the mandate, the agency will manage both offline and digital media strategy, planning and buying
Naqhi heads the brand and marketing communications for Bharti Airtel across Karnataka; he has worked in diverse streams that include sports marketing, ATL/BTL marketing, and now...
Airtel created solar power walls that illuminated UP villages during Diwali, helping young children to continue their studies after sundown
Airtel 4G OOH Challenge, Airtel by Milestone Brandcom