Use of biometric data, personalisation, among key expected trends

In Research By M4G Bureau - February 19, 2021

A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade

Purplle appoints Essence as integrated media agency of record in India

In OOH News By M4G Bureau - December 17, 2020

Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers

Mamaearth appoints Essence as integrated media agency

In OOH News By M4G Bureau - December 14, 2020

The agency will be responsible for media planning and activation for brand building and awareness campaigns

Essence wins integrated media mandate for jewellery brand Melorra

In OOH News By M4G Bureau - October 12, 2020

The scope of scope of work includes media planning, media activation and content innovation

Monica Bhatia appointed as Managing Director, Essence for Singapore

In OOH News By M4G Bureau - October 08, 2020

Alongside her new position, Bhatia will continue in her current role as Essence’s Senior Vice President, Client Partner, APAC, leading the agency’s Google business across the region

‘Thanks to audience behavioural signals, brands can plan OOH with confidence’

In OOH News By M4G Bureau - September 15, 2020

Clare Chapman, Head of Media Planning EMEA- Essence, shares the improving condition of India where 145 brands have rolled out campaign since June 2020

T. Gangadhar elevated as CEO- APAC of Essence

In OOH News By M4G Bureau - September 09, 2020

"I am honoured to have the opportunity to lead this truly special agency in APAC", says T. Gangadhar

Unacademy cracks code for uncluttered presence with “Let’s Crack It”

In Campaigns By Bhawana Anand - December 20, 2019

Karan Shroff, Vice President Marketing at Unacademy shares the essence of OOH in 1st ever integrated brand campaign

‘Data & technology key to OOH growth'

In Digital OOH By Bhawana Anand - November 07, 2019

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

“Interactive technologies can bring alive OOH essence”: Thapas Joseph

In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts