By: Bhawana Anand
Last updated : April 16, 2019 10:15 am
The party has gone in for autorickshaw branding in MP, Kanpur & Jaipur, all handled by Money4Drive Advertising
The campaign, which began recently, focuses on the crucial markets where the elections are to be held. In Madhya Pradesh, close to 6000 autos have been branded, in Jaipur, 1000 rickshaws are taken and in Uttar Pradesh 800 rickshaws have been taken to capture Kanpur city.
“This is the first time that BJP is using auto branding and we have been able to bag the contract by showcasing them the effectiveness of this format, along with in-house monitoring application which is further linked with the third party monitoring system hired by them,” shared Khandelwal.