Last updated : December 05, 2017 7:01 pm
Banking on the NRI season, BFSI brands like Standard Chartered, State Bank of India, IDBI, Axis Bank, Bank of Baroda, United India Insurance, Oriental Insurance and LIC have unfurled several high-decibel campaigns at the two airports. Orango Solutions has executed most of these campaigns
Navneet Singh Dhingra, Director, Orango Solutions, the firm that has executed most of these campaigns, told Media4Growth, “Airport branding is gaining momentum not only in the Metro airports but also at airports like Chandigarh and Amritsar, given the fact that these two are very important non-metro airports frequented by a high number of international flyers. Airports today are offer various spaces and formats for OOH branding. The conveyor belt area is a preferred one for branding as there is a lot of dwell time for passengers there.”