By: M4G Bureau
Last updated : March 11, 2021 11:02 am
The initiative sets the ground for people to appear on real billboards
The BBC has launched a new Instagram filter which lets users put themselves on a virtual BBC News ‘Make More of Your World’ billboard.
This initiative will be turned into reality as the news corporate is giving a chance to its audience to appear on real billboards across India by using the filter on their Instagram profiles.
This initiative is part of BBC News’ ‘Make More of Your World’ campaign, re-launched in December 2020.
Tejash Kothari, BBC News Marketing Manager, Asia Pacific, said, “This campaign is the first of its kind in India and we are proud to have come up with this unique opportunity. Audiences are at the heart of what the BBC does, and this initiative reflects its ambition to represent all those that come to us for trustworthy, impartial journalism. Through this initiative we are taking our commitment to ‘Make more of your world’ to our audiences in the comfort of their own homes. With the help of this idea, we intend to engage with our audience at a deeper level and offer an honest opportunity to be part our campaign I invite everyone to join in and be part of our campaign.”