By: M4G Bureau
Last updated : June 15, 2023 1:45 pm
Anirban is a seasoned marketing professional with over two decades of experience leading major brands in key markets across India
Anirban Paul Chowdhury, Head Marketing – PVC, Skipper Limited, has joined the distinguished group of individuals as part of the jury for the Outdoor Advertising Awards (OAA) 2023.
Commenting on the importance of the awards, Anirban said “Over the years OAA has become synonymous with showcasing and awarding path breaking, innovative campaigns in the OOH space. It is considered the North Star as far as OOH advertising is concerned. Therefore, almost all marketers and agencies look forward to participating and getting their hands on one of the most coveted of all OOH awards”.
Over the years, Anirban has led marketing strategies for some of the biggest brands such as Telenor, Vodafone, Dalmia Bharat Group among others. He specializes in driving brand portfolio strategy, brand architecture, and brand positioning by leveraging consumer and market-led insights.
Speaking on his expectations from this year’s awards, Anirban said “As a Jury member I am looking forward to seeing innovation and use of technology in the OOH space. I want to understand whether any new metric to measure medium effectiveness has been introduced by anyone. For someone like me, who has believed in and invested consistently in this medium in various companies, this contest is also a learning opportunity for one of its keenest students. I am definitely looking forward to seeing some great work”.
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