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Dabur launches Ghar Ghar Immunity initiative for its juice range

By M4G Bureau - September 30, 2020

The awareness campaign has been planned to execute across top 15 jogger parks in New Delhi

Moving forward on its mission to create awareness about the importance of immunity to fight the Coronavirus pandemic, India’s Ayurvedic product maker Dabur India Ltd today announced the launch of a new public-oriented initiativeGhar Ghar Immunity’, highlighting the immunity benefits of Dabur health juice range in New Delhi.

Marketing Architects Communication has been appointed as the on-ground execution agency for the awareness program. It has been tasked to execute the initiative across top 15 jogger parks in New Delhi which will include the awareness of Dabur health juice range through wet sampling with automated touch free dispensers to maintain hygiene. All the team members on ground are properly masked and face shields are being used while interacting with the people.

Along with the sampling, the joggers are also involved in the initiative through personal engagement by making them brand ambassadors through customised template ads for each individual. The template will be published on Dabur Health Juice Facebook and Instagram pages. The links of each photograph are individually sent to each brand ambassador through SMS.

Talking about the initiative, Ajay Singh Parihar, Marketing Head-Healthcare OTC, Dabur India Ltd, said,  Dabur is committed to its motto of being dedicated to the health and well-being of everyone. Keeping this in mind, we have decided to launch a public awareness initiative to protect our national capital by building immunity to fight back. The Ghar Ghar Immunity initiative aims to raise awareness about the importance of immunity with Dabur Health Juice range during this pandemic. The range combines the goodness of the important herbs that are attributed with immunity building properties along with other multiple health benefits. It is a natural immunity booster for the body and has good antioxidant properties which can help us fight better by building immunity.”   

While planning the Ghar Ghar Immunity initiative, we were focusing on engagement of the joggers with personal touch. It is a difficult task to plan and execute such an initiative in the current situation and the challenge is to maintain proper hygiene and minimum touch while conducting wet sampling. Hence, we have touch-less sensor-based dispensers for Juice and water to give confidence to the people. Photographs of the participants will also be published on Dabur’s social media platforms,” said Ankur Rajgadhia, Marketing Architects Communication.

 Also read: Brands require focused experiential marketing with strong proposition


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