Campaigns
CASHurDRIVE powers BJP’s high decibel Assembly elections campaign in Himachal Pradesh
BJP steps up the war of words on OOH canvas as the election fever reaches a high
The build-up to the state Assembly elections in Himachal Pradesh, with voting on November 12 and counting on December 8, is seeing a dramatic war of words between the Bhartiya Janata Party (BJP) and the Indian National Congress on the OOH canvas.
In what is seen as something triggered by the Congress with the party placing its campaign displays next to the ones put up by the BJP with counter-messages, the BJP has stepped up by countering the messaging of the Congress party intensely.
The BJP campaign is being executed by leading OOH firm CASHurDRIVE.
In corporate parlance, this would be akin to guerrilla advertising. On the political landscape, it adds to the narratives and debates raging in the state as people prepare to exercise their franchise this week.
-
OAC
Prarochan Group to showcase innovative OOH & Digital Advertising Solutions at OAC Expo 2025
-
OAC
Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank to join a powerful fireside chat at OAC 2025
-
Contracts & Investments
Cityflo Partners with Signpost India to transform transit Advertising on its buses
-
OAC
Apurva Parekh, Executive Vice Chairman of Pidilite Industries, to address OAC 2025 on the brand’s ‘jod’ with OOH