Wednesday, January 20, 2021

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OOH News

Zydus Wellness consolidates media mandate with Wavemaker India
Zydus Wellness consolidates media mandate with Wavemaker India

By M4G Bureau - January 19, 2021

The agency has bagged the consolidated mandate following a multi-agency pitch

Slice awards creative duties to 82.5 Communications
Slice awards creative duties to 82.5 Communications

By M4G Bureau - January 19, 2021

The agency's Bengaluru office will handle the business.

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East
MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

By Bhawana Anand - January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation
Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation

By M4G Bureau - January 18, 2021

The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign

NDMC takes stern action against illegal media
NDMC takes stern action against illegal media

By M4G Bureau - January 18, 2021

Including self signages, the posters, banners and illegal hoardings violating OAP 2017 policy are being removed by the civic body

Netherlands OOH body Outreach joins WOO
Netherlands OOH body Outreach joins WOO

By Rajiv Raghunath - January 18, 2021

Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO

Dentsu forms future-focused iProspect brand globally
Dentsu forms future-focused iProspect brand globally

By M4G Bureau - January 15, 2021

Dentsu confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner

Bombay HC restrains Sebamed campaign, but OOH displays still up
Bombay HC restrains Sebamed campaign, but OOH displays still up

By M4G Bureau - January 15, 2021

The Court verdict expected in the coming week

PMC restarts strict drive against illegal media
PMC restarts strict drive against illegal media

By M4G Bureau - January 14, 2021

The drive against media violating Pune Municipal Corporation’s norms started in 2018, but was halted due to shortage of manpower .

Fox’s Zubin Gandevia joins upGrad as CEO
Fox’s Zubin Gandevia joins upGrad as CEO

By M4G Bureau - January 13, 2021

Zubin will lead upGrad’s expansion plans across APAC

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