Tenders

Torrent Advertisers secures exclusive advertising rights for Baba Saheb Ambedkar Bus Terminal, Bhubaneswar

The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring significant exposure for brands.

Published

September 28, 2024

Sakshi Sanghavi

In a significant win for Torrent Advertisers, the company has secured exclusive advertising rights at the Baba Saheb Ambedkar Bus Terminal (BSABT) in Bhubaneswar. This tender will allow the firm to manage various advertising spaces across the terminal, providing businesses with high-visibility opportunities to reach a large and diverse audience.

BSABT is a major transit hub, catering to over 35,000 passengers daily, with more than 2,100 trips and 170+ buses operating out of the terminal. The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring significant exposure for brands.

In addition to these physical advertising platforms, Torrent Advertisers will also oversee ad spaces at the terminal’s various facilities, including the multi-cuisine food court, dormitory for passengers, ATM, and the wellness center. This diverse array of spaces is set to offer advertisers a comprehensive way to connect with passengers as they move through the terminal.

Commenting on this achievement, Niranjan Dash, Managing Director of Torrent Advertisers, said:

“We are thrilled to have secured the exclusive advertising rights at the prestigious Baba Saheb Ambedkar Bus Terminal, Bhubaneswar. This is a significant milestone for us, as it allows Torrent Advertisers to bring innovative and impactful branding solutions to one of the most prominent transit hubs in the region. With a variety of advertising spaces including backlit hoardings, wall panels, and pole brandings, we aim to provide businesses a unique opportunity to reach over 35,000 daily passengers and thousands more through an array of digital and physical formats.”

The partnership between Torrent Advertisers and BSABT promises to enhance the commuter experience while providing valuable visibility for brands across a wide spectrum of industries. This development is expected to set new standards in transit advertising, aligning well with the growing need for effective outdoor marketing platforms.