The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring significant exposure for brands.
The Bhubaneshwar-based OOH firm has acquired exclusive media rights for outdoors in Sambalpur, Balasore and 30 railway stations on the Puri -Palaka route
The outdoor advertising business in the state has reportedly incurred a loss of around Rs 60 crore due to the cyclone