Contracts & Investments

CASHurDRIVE surprises in-flights passengers with cookies

CASHurDRIVE, a renowned name for in-flight branding, recently executed a sampling promotion for a newly-launched cookie brand from a FMCG giant in flights.

Published

July 25, 2016

Satarupa Chakraborty

CASHurDRIVE Marketing Pvt Ltd recently executed an in-flight biscuits sampling for a reputed FMCG brand. The advertising agency partnered with one of the leading airlines for a sampling activity providing #perfectcookie experience to approx. 30-50 lakh potential travellers.

The agency frequently explores the static in-fight media for various brands in order to build the desired recall value amongst their target audience. This is the first time when the firm has performed the inflight sampling project for an eatable FMCG product.

Commenting on the activity, Nitesh Nagpal, VP Sales & Marketing, CASHurDRIVE, said, “The key factor to initiate with the sampling activity was to upsurge the product exposure and develop a sense of self-assurance with the consumption. The purpose was to get the cookie in the hands of as many consumers as possible to frame product connectivity.

“CASHurDRIVE is committed towards exploring new avenues of branding options that we could offer to our esteemed clients. And airline branding is one of the premium options that have added to our present bouquet of non-traditional media offerings. We are very much bullish on scaling up the unconventional media services in the OOH media space in the future too, shared Mohan Thapa, Associate VP, Corporate Strategy, CASHurDRIVE.