Urban Planning
Madison IES & Roca break a taboo on World Toilet Day
The campaign inspired, motivated and educated those present to talk, discuss, inspire and sensitise others on the need to have proper sanitation for all.

Sharing the objective behind the activation, Jyotsana Singh Kaushik, Sr. Manager PR & Digital Marketing, ROCA says, “The objective behind this event was not to just create awareness or brand presence, but to invite the public to pledge their support towards hygienic sanitation for every Indian in line with the PM’s vision. We have received an encouraging response and are in the process of allocating the toilets for under-privileged sections of society.
Speaking about the activation Saumen Roy, VP & Head, Madison IES says, “People generally hesitate to have a discussion on such a private topic as a toilet; but this activation succeeded in breaking this taboo. It inspired, motivated and educated those present to talk, discuss, inspire and sensitise others on the need to have proper sanitation for all. Moreover, we were all really delighted that we could pull off the project, from idea to execution in just 3 days.
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