The committee’s findings go beyond identifying the immediate causes of the incident, focusing instead on systemic lapses in regulation and enforcement that make outdoor advertising structures...
The presence in Brazil has been strengthened with the board appointment of Felipe Forjaz, former President of the Brazilian Out of Home Association (ABOOH) and the...
The rights are acquired for a period of 10 years
Industry leaders hail the reduction from 28% to 18% as a catalyst for growth, affordability, and wider adoption
The contract is for a period of 5 years
The naming rights are acquired in partnership with Signpost India
Shekhar takes over the role from Pawan Bansal
This study was conducted by the Out of Home Advertising Association of America (OAAA) in partnership with The Harris Poll.
The new framework, issued through a Government Resolution dated September 15, 2025, introduces uniform rules for permissions, license fees, and monitoring of outdoor advertising across the...
Founded in 2015, Movia has built its reputation as a pioneer in mobile OOH, using delivery vehicles as moving billboards and powering campaigns with Mobilytics, its...
Founded earlier this year by Ananya Birla, LOVETC opted for taxi branding to move beyond static billboards and create an...
The campaign is executed by Platinum Outdoor
The campaign is executed by Platinum Outdoor
The campaign is executed by Signpost India
The execution cleverly cuts off both the tagline and the familiar green-and-white logo, making it appear as if the billboard...
Roli Shrivastava, VP Marketing at Hocco Ice Creams, on why OOH is not just about visibility but about storytelling, surprise,...
The presence in Brazil has been strengthened with the board appointment of Felipe Forjaz, former President of the Brazilian Out...
The rights are acquired for a period of 10 years
The campaign is conceptualised and executed by Times One
The campaign's central theme is to showcase how The Guardian offers a complete view of a story, moving beyond simplified...
The campaign's core strategy is to use provocative, high-impact messaging to capture the attention of top-tier talent.
Industry leaders hail the reduction from 28% to 18% as a catalyst for growth, affordability, and wider adoption
The special build is installed outside Westfield, Shepherd’s Bush
The cluttered wall of bills served as a clever metaphor for the financial strain that accompanies the holidays.
Shwetal Basu, Senior Vice President, Brand & Marcom, Polycab India Ltd., shares insights on Polycab’s people-first OOH innovations during Ganesh...