Zepto’s festive campaign uses Kannada OOH to promise 10-minute delivery.

Quick-commerce platform Zepto has launched a series of high-impact Out-of-Home (OOH) advertisements across key locations, perfectly timed for the festive season. The campaign leverages a clever blend of local language, cultural relevance, and its core promise of 10-minute delivery to connect with consumers during one of the most important times of the year. 

The billboards, primarily in Kannada, speak directly to the common stresses and last-minute needs associated with festival preparations. Each advertisement tackles a different facet of the celebration, from puja essentials to festive feasting and home decor, all unified under the promise of speed. 

Key messages include: 

• Puja Essentials: The campaign addresses the often-forgotten items with the line, “Arishina Kumkumake jana bartara? ayudha puja essentials in 10 mins” (Will guests come for Turmeric-Vermillion? Get Ayudha Puja essentials in 10 mins). A second board focuses on cooking and worship, stating, “obbatige bella mattu poojege yella get festive essentials in 10 mins” (Jaggery for the sweet dish and all for puja).

• Festive Feasting: One board prompts local curiosity with, “habbake nimma maneli yenu special? get cooking essentials in 10 mins” (What’s special in your house for the festival?), while another addresses post-meal traditions: “habbada oota aadmele yele adike fixu get betel nuts, leaves & more in 10 mins” (After the festive meal, betel leaves and nuts are a must)

• Decoration: To help with last-minute home beautification, a board declares, “palace hange holeyali nimma mane all decoration essentials in 10 mins” (Let your house shine like a palace). 

By using hyper-local language and cultural cues like Arishina Kumkuma, Yele Adike (betel leaves and nuts), and Obbattige Bella (Jaggery for the Obbattu sweet dish), Zepto successfully positions itself as an indispensable tool for a stress-free festival. The vibrant purple and yellow creative, along with prominent product visuals, ensures high visibility and instant brand recall. This OOH effort is a strategic move to solidify Zepto’s relevance in the quick-commerce space by directly solving immediate, culturally-specific consumer needs.