Campaigns
Specsavers launches playful OOH stunt with “Printing Error” billboard
The execution cleverly cuts off both the tagline and the familiar green-and-white logo, making it appear as if the billboard has been misprinted.
Specsavers has unveiled its latest outdoor campaign with a striking installation that takes its long-running “Should’ve gone to Specsavers” platform to new heights. Spanning an extraordinary 170 metres in Sydney, the wrap transforms heritage-listed silos into the Southern Hemisphere’s largest billboard, but with an intentional twist, a glaring printing mistake.
The execution cleverly cuts off both the tagline and the familiar green-and-white logo, making it appear as if the billboard has been misprinted. The oversized “error” draws attention precisely because it looks unfinished, creating intrigue for passersby and reinforcing the brand’s cheeky narrative.
Located in a high-visibility area, the billboard is designed to dominate the landscape and spark conversation. Its sheer scale ensures it cannot be missed, while the deliberate imperfection ties back seamlessly to Specsavers’ creative identity.
The installation will remain in place for several weeks, delivering sustained impact and reaffirming how Specsavers continues to use OOH as both a media space and a storytelling stage.
AUGUST 2025
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