Himanshu Mehta, Director – Growth Marketing, BeepKart to address 2nd South India Talks OOH conference in Chennai

What are the key result areas that brands look out for when opting for OOH advertising, and how do they complement the brand communications on other media channels? How well does hyperlocal advertising work for brands? Addressing these questions and more, Himanshu Mehta is Director – Growth Marketing with BeepKart, a full-stack auto e-commerce platform for buying and selling used 2-wheelers, will be participating in a panel discussion on ‘What’s the RoI that OOH must deliver to advertiser?’ in 2^nd South India Talks OOH conference that will be held at Grand GRT Convention Centre in Chennai on February 2, 2024. 

As Director – Growth Marketing, Himanshu works on building BeepKart as a household brand that entails user insight mining, ideal customer profile building, developing brand videos’ strategy, new user acquisition, media spend planning and buying, among others.

Earlier, he worked as Lead – Growth Manager with GoodWorker (Formerly Pravasi Rojgar- A Sonu Sood initiative). He has also worked with Rebel Foods for brands like Faasos, Behrouz Biryani, etc.), Railyatri.in, Times Internet Limited, and Rocket Internet.

Over the years, his domain experience has straddled digital marketing, media planning, user acquisition, user retention, PR, offline marketing, app & web analytics, targeting & segmentation, client & stakeholder management, social media, marketing automation, etc.