Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The campaign had VR activation at South City mall in the city and marks a first for the Eastern market in technology-enabled promotional activity
Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’
The GEC is putting up 48 TV screens inside the Metro stations
Exclusive posters through Ocean revisit the most iconic billboard of all time with timely new message
The series of Hospitality Televisions comes with a unique feature to display ads showcasing offers/services/products available in the hotel as well as outside
Created by St Luke’s Communications, ‘Rock the Ribbon’ is harnessing Ocean’s fibre powered infrastructure to transform people into virtual dancing red
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
MobiLock Presentations will enable brands in displaying content in multiple formats on their Android tablets and Android-based TV sticks
The technology partner will enable remote access to BenQ’s digital signage through the pre-installed TeamViewer QuickSupport agent
This campaign is executed by Signpost India
Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a...
Ajit has over 3 decade experience in Media in India and abroad brings a unique blend of creative strategy and...
Abhijit has worked in India’s OOH industry for over 30-years and during that time has demonstrated his entrepreneurial spirit as...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant...
This agreement is signed with Punbus
BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH...
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...