Times Now to go live on DOOH with election results

Times Now will be telecasting live the eagerly awaited poll results on DOOH screens located at the railway stations of Mumbai on May 23rd. The news channel has tied up with Bengaluru-based DOOH firm Armour Digital OOH for the digital broadcast. The news channel has taken 5 screens installed across 4 suburban railway stations in Mumbai – Mumbai Central, Dadar, Andheri and Borivali.

The digital screen installed in Mumbai Central is of size 18.1 x 9.5 ft and the screens located on the foot over bridge and at the Booking Counter of Dadar are of sizes 7.8 x 3.1 ft and 4.9 x 8.2 ft respectively. The video walls placed in Andheri and Borivali stations are 12.7 ft x 9.5 ft and 8.4 x 8.4 ft respectively. The screens will telecast live the election result from 7 am to 9 pm.

Commenting on the initiative, Anil Hirani, CEO, Armour Digital OOH, says, “Armour has been a forerunner in inventing and innovating. Digital OOH is a dynamic space that has just started to make ripples in India. Our strategy for the election polls finale is to ensure that all eyeballs are glued to our media. Elections are a big event in a democracy, and for that one day every target audience is inclusive. Last but not the least, having a market leader like Times Now entrust us with this opportunity is a feather in our cap.”