New solution combines contextual relevance with bespoke CGI-powered creative to deliver campaigns that adapt in real time to what audiences are experiencing in the physical world
Having spent years managing OOH campaigns, Deepak Bansal built gOGig to bring real-time visibility, accountability and field intelligence to campaign execution.
The research has been conducted in partnership with Omnicom Media and JCDecaux
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent technology are converging.
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly engaging exclusive conversation, David Nussbaum, Founder...
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares how digital signage is evolving toward...
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad spends.
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during...
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built on top of familiar automated trading...
The campaign is executed with a 41-foot-tall special-build mural in Hackney, East London
The campaign is created by Iris London and supported by pro bono media from JCDecaux
The campaign is executed by Dentsu and Sakshi Advertising Company in Mumbai
The campaign is executed across China
The campaign is executed across Mumbai
Shekhar Narayanaswami, Chairman of the Indian Outdoor Advertising Association (IOAA) and CEO of Times Innovative Media Ltd., will deliver a...
The three-year contract gives the company access to more than 3,000 sq. ft. of advertising inventory across Surat Railway Station...
New solution combines contextual relevance with bespoke CGI-powered creative to deliver campaigns that adapt in real time to what audiences...
Ichiro will deliver a session titled ‘OOH as a Global Platform – Developing the Infrastructure for Market Expansion,’ exploring how...
The Senior Media Manager at Nestlé India, with experience spanning FMCG, telecom and automotive sectors, brings a strong perspective on...
Having spent years managing OOH campaigns, Deepak Bansal built gOGig to bring real-time visibility, accountability and field intelligence to campaign...
The campaign is live across New York
The activation has been executed at Carter Road with Sakshi Advertising as the production partner
Over the years, Khushi Advertising has been associated with several award-winning campaigns across media and entertainment, consumer brands, technology, and...
Neil, who advises audience measurement bodies, media owners, agencies, industry organisations, and technology providers around the world on the application...