By: M4G Bureau
Last updated : May 29, 2023 10:30 am
The OOH experiential agency won Gold in Innovative Use of Cinema
OOH experiential agency Xperia Group, which has distinguished itself in the area of creative experiential execution for brands with ad-tech integrations, bagged a Gold in the Media Abby Award contest for Innovative Use of Cinema at the Goafest 2023 that concluded in Goa on May 26.
Xperia Group won the award OOH in-cinema advertising by Maruti Suzuki Brezza Relaunch which was a 270-degree on-screen advertising at PVR INOX Cinemas.
PVR had collaborated with Xperia Group to introduce experiential in-cinema advertising on the big screen for the first time in India using 3D projection mapping on the side walls, powered by hybrid technological integration.