By: Ria Banerjee
Last updated : March 06, 2018 10:39 am
Designed by Mindshare World and executed by Kinetic Worldwide, the campaign was launched in four major markets – Delhi NCR, Mumbai, Ahmedabad and Kolkata
With the DOOH campaign on Happy Rainbow Box, Srei aims to attract the attention of investors, entrepreneurs, potential employees and stakeholders with loads of happiness offered. Srei offers 9.5% PA Infra NCD’s plus 0.25% extra for senior citizens and existing investors.
About the campaign, Rajeeb Bhattacharya, VP, East and South Kinetic Worldwide said, “The primary objective of this campaign is to connect with investors so it was planned in a way as to reach primary target groups who can invest.”
In Kolkata, the 15-day DOOH innovation was executed in Alipore – an area that sees significant presence and movement of the brand’s target audience.
Amitava Sinha, Group Head - Corporate Communications and Brand Management, Srei Infrastructure Finance Ltd, said, "This campaign seeks to capture the core belief of Srei with Happy Rainbow Box as the metaphor. Considering this is perhaps the first time Srei is communicating with the general public whose lives we touch meaningfully but implicitly every day, we believe the #HappyRainbowBox will serve as an inspiring icon of our world view. We hope our message will encourage each of us to dip into our respective Happy Rainbow Boxes to inject just that little incremental dose of happiness and optimism around us.”