Campaigns
RuPay promotes digital transactions through OOH medium
The card payment brand urges masses to experience the ease of digital payment transactions
RuPay, a card payment scheme launched by the National Payments Corporation of India (NPCI) has launched an OOH campaign to promote its credit, debit and prepaid services. The OOH campaign is a part of a mega campaign designed to educate the masses on how to go cashless by using mobiles and RuPay-enabled Jan Dhan cards for day-to-day transactions. The intent is to make digital money popular and be less dependent on cash.
The campaign spotted in Mumbai talks encourages the use of their cards to get unique experiences through its marketing theme ‘One life, One RuPay’.
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The pop-up is executed at Palladium Mall, Mumbai
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By scanning a QR code on the hoarding, passers-by are directed to WhatsApp, where they can send their Valentine’s messages...
Frido turns dating “Red Flags” into a national conversation on body pain
Large-format billboards declaring “If it hurts constantly, it’s a RED FLAG” have appeared across high-traffic junctions and transit points, transforming...
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Contracts & InvestmentsMubadala Capital & TWG Global to acquire Clear Channel Outdoor in $6.2 billion deal
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Campaigns
IGP launches two-way interactive billboard for Valentine’s Day gifting