Campaigns
RuPay promotes digital transactions through OOH medium
The card payment brand urges masses to experience the ease of digital payment transactions
RuPay, a card payment scheme launched by the National Payments Corporation of India (NPCI) has launched an OOH campaign to promote its credit, debit and prepaid services. The OOH campaign is a part of a mega campaign designed to educate the masses on how to go cashless by using mobiles and RuPay-enabled Jan Dhan cards for day-to-day transactions. The intent is to make digital money popular and be less dependent on cash.
The campaign spotted in Mumbai talks encourages the use of their cards to get unique experiences through its marketing theme ‘One life, One RuPay’.
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“Ronth” movie takes over Kerala with extensive OOH campaign
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Meta AI’s contextual OOH billboards ask the right questions in Delhi and Lucknow
The campaign is conceptualised by DDB Mudra
OnePlus India takes over Bengaluru Metro with full-train wrap
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Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
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OAASaket Agrawal, D’Decor’s Brand & Marketing GM, joins OAA 2025 jury
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CampaignsShyam Metalics rolls out multi state autohood campaign for its Roofing Division
