Maintain Social Distance : message from Coca-Cola

A beverage leader displays a social message in Times Square , New York

At the time of pandemic where every brand has dropped its outdoor promotions, Coca-Cola comes Out Of Home to send an essential message to break the community spread chain of COVID19.  The brand has designed an interesting message promoting the social distancing in a unique manner where the brand has extended spaces between letters in a satisfying manner along with a message ‘Staying apart is the best way to stay united’.

Indeed there are a limited number of people walking out in the streets however the brand worked out an outdoor campaign especially targeted to those who are still out for various reasons.

The spot has been ideated by Mercado McCann in Argentina.