Coca Cola's festive bow brings cheer around UK
By VJ Media Bureau - December 30, 2015
The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in 3 easy stepsâ€.
The Gift Bottle allows consumers to peel the label on their drink, and pull it to create a special bow that they can then present to loved ones.
To promote this magical new bottle, the 6-sheets encouraged families and mall shoppers to press a button labelled "let it snowâ€ to create a magical snowfall display around the 3D Gift Bottle inside! Coca-Cola's iconic "Holidays are comingâ€ music was also played, and a QR code on each 6-sheet linked through to the brand's special Christmas microsite.
The 6-sheets were deployed in some of the UK's busiest malls including the Birmingham Bullring, London Bluewater, as well as key arterial routes in London and Manchester - perfect for reaching those doing their Christmas shopping!
The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to "create the magical bow in 3 easy stepsâ€.
Steven Dennison, Head of Creative Solutions at JCDecaux UK said: "These showcase 6-sheets from Coca-Cola perfectly complement its #holidaysarecoming Christmas campaign while providing a fun way for consumers to interact with the brand during the festive period.â€
The special-builds were live from 30th November until 14th Decembe