Results For "Times-Square"
26 News Found
Can OOH be an integral part of public space design?
In Viewpoints By N Jayalakshmi - May 10, 2022
Manosh De, Urban Planning Expert at the Dubai Municipality, who has many years of experience in public space planning, sustainable development and design management, among other areas, shares with Outdoor Asia /Media4Growth, his insights on how OOH as a medium can not only elevate the urban space experience, but also serve as a touchpoint for public engagement, utility and services.
The story behind Times Square NYE Countdown
In Digital OOH By Rajiv Raghunath - December 23, 2021
Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.
BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet
In Campaigns By Rajiv Raghunath - December 21, 2021
The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more
Bacardi to bring Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover
In Digital OOH By Rajiv Raghunath - December 14, 2021
The rum brand will also deploy a fleet of iconic Times Square performers, brand ambassadors and decked out pedicabs who will take to the streets to spread the summer vibes and drum up the excitement in anticipation of the billboard reveal
OOH in all its resplendence
In Viewpoints By - December 06, 2021
Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group recounts the experience at Times Square on the fateful 9/11, and the mesmerising DOOH displays that that caught his eye during his different visits there
Right medium for right message: Is OOH evolving towards social connect?
In OOH News By N Jayalakshmi - July 27, 2021
At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.
SILVERCAST to cast 1st 3D Digital Media Art WHALE at Times Square
In Digital OOH By Rajiv Raghunath - July 16, 2021
SILVERCAST will be showcasing the WHALE exhibit in Times Square from July 16 through July 26, 2021
Kia drives into Times Square with traffic-stopping campaign
In Digital OOH By Rajiv Raghunath - May 20, 2021
The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.
‘We augment the glory of Times Square’
Rafale Chang, CEO of New York-based Tiger Party which manages Times Square media assets partners advertising brands in creating great experiences on the DOOH screens
Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness
In Digital OOH By Rajiv Raghunath - May 06, 2021
The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.
