Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection

In Digital OOH By M4G Bureau - April 05, 2024

Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality

The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities

In Digital OOH By M4G Bureau - March 04, 2024

For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.

Tiger Party once again orchestrates New Year’s Eve countdown in Times Square

In Digital OOH By Rajiv Raghunath - January 03, 2024

From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential

Chef Vikas Khanna brings Odisha to Times Square

In OOH News By M4G Bureau - August 17, 2023

The stone art will be on display on 44th & Broadway in Times Square until 22nd August, the celebrity chef announced in a tweet.

Tiger Party introduces its own digital signage player GOTIGER PRO

In Digital OOH By Rajiv Raghunath - January 27, 2023

The state-of-the-art GOTIGER PRO player is designed to handle playback of the highest resolution media files

United DOOH Stand - Ocean and Branded Cities announce trans-Atlantic DOOH network

In Digital OOH By Rajiv Raghunath - January 27, 2023

The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United Kingdom and the United States of America.

Times Square welcomes 2023 in spectacular ways

In Digital OOH By Rajiv Raghunath - January 02, 2023

Tiger Party was at the forefront as the countdown clock partner for Times Square New Year’s Eve

Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances

In Digital OOH By M4G Bureau - December 16, 2022

Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences

Can OOH be an integral part of public space design?

In Viewpoints By N Jayalakshmi - May 10, 2022

Manosh De, Urban Planning Expert at the Dubai Municipality, who has many years of experience in public space planning, sustainable development and design management, among other areas, shares with Outdoor Asia /Media4Growth, his insights on how OOH as a medium can not only elevate the urban space experience, but also serve as a touchpoint for public engagement, utility and services.

The story behind Times Square NYE Countdown

In Digital OOH By Rajiv Raghunath - December 23, 2021

Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.