By: M4G Bureau
Last updated : July 08, 2019 10:25 am
Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual
Taggify founded by Julio Chamizo has a strong presence in the Latin American market and has been working with a very large number of brands that include Google, GroupM, Starbucks, KFC, Santander, OMD, McDonalds, Volkswagen etc, Taggify ventured into Asia Pacific Market with Surfboard Digital founded by Shamilee Ilango making DOOH inventories available to buy on CPM basis online.
Shamilee Ilango - Founder & CEO - Surfboard Digital - Asia Pacific Partner to Taggify, says: "Surfboard Digital is enabling technological infrastructure to all the DOOH publishers/ screen owners in India to now show ads real time as well as be programmatic ready. With the exclusive programmatic tie up with India’s fastest growing and biggest Urban DOOH Media Company - EyeTalk Media Ventures, we are now the front runners for change in India, both their real-time networks connect with millions of urban audiences across the country which makes them a
Gautam Bhirani, Managing Director, Eyetalk Media Ventures, adds that “At Eyetalk Media Ventures our focus on technology and content shows what we stand for. Both TagTalk and our new network BizTalk are content-first consumer engagement platforms backed by in-house tech infrastructure which enabled us to transform offline space into live broadcast medium making it dynamic and programmatic ready. In an era dominated by digital and shaped by rapidly evolving technology, advertising's oldest medium is finally taking the big leap with a new currency and moving towards automation making it extremely valuable for both advertisers and publishers, we are absolutely delighted to be on a Global Ad Exchange through this contract with Taggify - Surfboard Digital and driving India's Programmatic OOH journey.”